Your Guide to London’s Best Sex Shops

Explore London’s best sex shops, where empowerment, inclusivity, and indulgence meet. From sensual lingerie, to beginner-friendly toys or bespoke latex, these vibrant spaces offer everything you need to celebrate intimacy and self-expression. Perfect for solo shoppers, playful dates, or stepping outside your comfort zone—there’s something here for everyone.

Whether you’re new to exploring your sensuality or you’re ready to take things to the next level, London is the ultimate destination for indulgence and discovery. Discover luxurious boutiques dripping in elegance and welcoming spaces that celebrate individuality — the city’s sex-positive scene offers something for everyone.

But let’s make one thing clear — this isn’t just about shopping. A visit to one of London’s top sex shops can be an experience in itself. Picture browsing silky lingerie or sleek toys with a partner, whispering ideas for what to try later. Or turn it into a flirty date idea—wander the aisles together, laugh over cheeky product names, and leave with something that keeps the excitement going long after the date is over.

If you’re flying solo, these shops are the perfect places to treat yourself. Pick up something you can enjoy alone or bring into your next connection—because nothing is sexier than knowing exactly what you want. From empowering workshops to expertly curated collections, these spaces invite you to embrace your desires with confidence.

Whether you’re shopping for something playful or diving into latex couture, this guide will take you through London’s best sex shops — because when it comes to pleasure, you deserve the very best. So, lace up your boots (or slip into something silkier) and get ready to explore the best sex shops in the city.

 

Spice up your life! Discover the best sex shops in London for all your desires. (Picture: Envato Elements)

 

Sex Shops in London for Everyone

London’s sex shops are as diverse as the people who visit them. These welcoming spaces make exploring intimacy fun, comfortable, and judgment-free, whether you’re taking your first steps or expanding an already adventurous collection. With everything from beginner-friendly options to cutting-edge gear, these shops have it all.

 

Simply Pleasure

Think of  Simply Pleasure as the Swiss Army knife of intimacy—whatever you need, they’ve got it. With locations dotted across the UK and an easy-to-navigate online store, it’s a trusted favorite for entry-level toys, premium vibrators, and cheeky fetish accessories. Their partnerships with top brands like Doc Johnson and in-house lines like Me You Us mean you’ll always find quality options at every price point. Simply Pleasure isn’t just a shop; it’s a one-stop pleasure pit stop where you can browse with confidence, whether you’re after something playful or bold.

 

Harmony

A sanctuary for the curious and the confident,  Harmony has been setting the standard for sex shops in Soho and Oxford Street for over 15 years. The vibe here is sleek and welcoming, with shelves lined with everything from silky solo toys to BDSM kits for two. The staff? Absolute legends, ready to offer advice without the awkwardness. Whether you’re looking for blindfolds, gags, or something entirely unexpected, Harmony ensures your experience is as smooth as the satin lingerie you’ll inevitably pick up on your way out.

 

Cherrypye

Cherrypye is where old-school glamour meets modern-day indulgence. Starting as a lingerie boutique in the late 70s, this Ealing gem now offers everything from luxurious vibrators to body-safe lubricants. Their curated selection is perfect for anyone who wants to blend sophistication with a bit of spice. And privacy? Guaranteed. Orders are discreetly shipped, and their staff is as knowledgeable as they are approachable. Think of Cherrypye as a love letter to passion and intimacy, designed to make every visit unforgettable.

 

 

Women-Focused Sex Shops in London

London’s women-focused boutiques go beyond the basics, offering empowering, inclusive spaces where women can explore their desires without judgment. Whether you’re after sensual luxury, intimate workshops, or thoughtfully crafted toys, these shops are designed with women in mind.

 

Coco de Mer

Welcome to  Coco de Mer, Belgravia’s crown jewel of sensual luxury. This boutique is pure indulgence, blending elegance with empowerment. Their artisan bondage gear and high-end vibrators are designed by an all-female creative team to elevate the female gaze, making every piece feel personal. Coco de Mer isn’t just a shop; it’s a movement, championing women’s rights and hosting intimate workshops to help women connect with their sensuality. From lace corsets to sleek silk restraints, this is where sophistication and seduction meet.

 

Ann Summers

Ann Summersis the cheeky, playful big sister of London’s sex-positive scene. Famous for the Rampant Rabbit (because, let’s be real, who hasn’t heard of it?), Ann Summers has been keeping things fun since 1972. With stores across London, they’re the go-to for seductive lingerie, playful couples’ toys, and everything in between. The vibe? Flirty, approachable, and perfect for turning up the heat.

 

Agent Provocateur

Agent Provocateur is where bold femininity meets unapologetic luxury. Founded in Soho in 1994, this trailblazing brand transformed lingerie from behind-closed-doors basics into pieces of wearable art. Known for their daring designs, vibrant colors, and intricate details, Agent Provocateur brings empowerment to the forefront. Under the creative direction of Sarah Shotton, their Broadwick Street boutique showcases lingerie crafted with exclusive fabrics and signature embellishments that are as provocative as they are elegant. Whether you’re indulging for yourself or someone special, Agent Provocateur makes every moment unforgettable.

 

Gay and LGBTQ+ Sex Shops

London’s LGBTQ+ sex shops are vibrant, affirming spaces designed to celebrate individuality and self-expression. These shops go beyond intimacy products, creating a sense of community through inclusive collections and friendly, knowledgeable staff.

 

Clonezone

With its flagship store on Old Compton Street,  Clonezone has been a Soho staple since 1982. While it’s still known for its jockstraps, cock rings, and prostate massagers, Clonezone has expanded to include clitoral and vaginal toys, as well as the revolutionary trans masturbator, The Buck Off. Staffed by queer professionals and deeply connected to LGBTQ+ causes, Clonezone combines inclusivity with a bold, unapologetic atmosphere.

 

Prowler

Prowler has been the go-to spot for the LGBTQ+ community since 1989, and it’s easy to see why. The flagship outlet of the UK’s largest gay lifestyle superstore, Prowler Soho stocks all the good-time goodies you’d expect, from poppers and male sex toys, including anal toys and cock rings, to jockstraps, and more. The atmosphere is friendly and inclusive, making it a must-visit for those looking to embrace their individuality while finding something fabulous.

 

Regulation

Established in 1991,  Regulation is a staple of London’s gay fetish scene, specializing in high-quality latex and leather clothing, bondage equipment, and gay sex toys. From their North London workshop, their team creates a unique range of kink products tailored to the specialist market. You can visit their flagship store on Bateman Street in Soho, where their friendly team is on hand to offer expert advice on sex toys, lube, or gearing up for your next kink event. Prefer to shop online? Regulation’s website features thousands of products with next-day shipping and helpful support.

 

Explore LGBTQ+ friendly sex shops—safe, inclusive, and full of pleasure for everyone! (Picture: Envato Elements)

 

For Latex Lovers

London’s latex scene is as polished as it gets, with boutiques that specialize in everything from ready-to-wear pieces to bespoke creations. Whether you’re exploring latex for the first time or you’re a long-time enthusiast, these stores combine high fashion with fetish flair.

 

Liberation X

Liberation X in Covent Garden is Libidex’s playground for latex lovers. This chic boutique offers everything from off-the-peg pieces to bespoke designs tailored to perfection. Private fitting rooms and expert staff ensure every customer finds their perfect fit. It’s not just about the clothes — it’s about the experience.

 

House of Harlot

Since 1991,  House of Harlot has been crafting latex couture that pushes boundaries. Collaborations with top designers like Marc Jacobs have cemented their status as icons in the scene. Whether it’s a bold club outfit or a bespoke runway look, House of Harlot turns latex into wearable art.

 

Step into the world of latex—discover sex shops that cater to your kink with style. (Picture: Envato Elements)

 

London’s sex shops are more than just retail spaces — they’re celebrations of self-expression, connection, and empowerment. Whether you’re browsing for cheeky accessories, indulging in luxury lingerie, or stepping into the world of latex couture, these shops invite you to embrace your desires unapologetically.

Turn a visit into a playful date, a moment of self-care, or an exciting adventure. With inclusive spaces, expert guidance, and products designed to inspire, London’s sex-positive scene offers something for everyone. Because when it comes to pleasure, this city knows how to deliver. Dive in and discover  London’s best sex shops with us at POPCORN— because you never know who you might meet or what sparks might fly.