The beauty of going to a sex shop, rather than buying all your stuff online is that you get to touch, feel and see your goodies before taking them home. If you visit with a partner the entire day can feel pretty erotic, especially if you’ve planned out in advance what’s going to happen behind closed doors. Sex positive sex shops in London always have knowledgeable staff that can talk about their products and help you find what you're looking for. And these sex shops are goldmines, so don’t be shy about calling over a sales assistant to find the exact thing you need. Members of staff have seen and tried it all before, they’re familiar with the products and can be a great source of inspiration.
Agent Provocateur, 6 Broadwick Street, Soho, London
Although they have a base in Soho, Agent Provocateur’s cute pink boxes are seen across the city, as they’ve got enclaves in numerous other locations. Definitely on the posher side of sex shops in London, a piece of underwear from here will set you back more than a month’s salary, but you’re buying a work of art. Founded in 1994, by Joseph Corré, son of fashion goddess Vivienne Westwood, the boutiques silky bras, briefs, cami’s and stockings are the pinnacle of fetish luxury. There’s a lot to love here, but the knowing cheekiness is what compels many loyal clients to come back time after time, try out the luggage range - suitable for “romantic rendezvous and business liaisons” or look through the high-end bondage accessories for an ‘homage to Sophia Loren’s golden era’ eye mask. Perfect.
Prowler Soho, 5-7 Brewer Street, Soho, London
The most iconic gay sex emporium has been here since anyone can remember and it’s still one of the best sex shops in London. Lookout for their impressive collection of male sex toys, cock rings and poppers, or head over to the masturbators section, for a toy that’s apparently as ‘close to a blow-job as it’s possible to get on your own’. They’ve got lots of cute underwear in every variety known to man, lubes and performance enhancers, but there’s also a more highbrow side to Prowler. Local LGBTQ comic artists sell their work in store, there are book signing events and as a company they support a number of charities, like Stonewall, The Sussex Beacon and Barnardo’s.
Fetish Freak, 76 Bolton Crescent, London
Totally indecent, but priced to appeal to a wide audience, this independent London sex shop’s bondage clothing range is perfect if you want something unique for party time. Like a pair of demonic tailors the owners, Richard and Jonathan will set clients up with bespoke harnesses, chaps, or body bags – depending on what gets you hot. Better still Fetish Freak keep prices within reach for average members of the kinky community, offering better deals on made-to-measure clothing than other shops have on prêt-à-porter creations. While you’re there, check out the wild selection of sex toys and BDSM accessories - inflatable dildos, ball stretchers and nipple clamps are amongst the tamer novelties.
London Alternative Market, 1 America Square, London
Imagine an artisan market selling locally made sex goods run entirely by BDSM obsessed freaks, sound good? If so then get along to the London Alternative Market an event which throws open its doors on the first Sunday of every month. Stall holders are the owners of small businesses and cottage industries, people who design fresh, innovative new products and clothes for a friendly S&M crowd. But shopping is only half the story, the market is a cool meet-up place for anyone interested in the alternative lifestyle BDSM offers. From the kinkiest Mistresses to the meekest pets, this is an excellent way to get in touch with kindred spirits and spend your cash on sexy fetish wear. If you’re planning a trip, bear in mind that shoppers can turn up in whatever they feel good in, so go full on latex or sports casual – they’ll still love you.
Le Boutique Bazaar, McQueen, 55-60 Tabernacle Street, London
At the other end of the pop-up scale of sex shops in London is the seriously exclusive Le Boutique Bazaar, a social event and fashion extravaganza housed at the fabulous McQueen bar. Expect to find around 40 of the capitals most interesting erotic designers who may offer discounts on the day if you ask nicely. Browse through lingerie, leather and latex outfits, many of which are one-offs, meaning you’ll be the only one rocking that look at your next play party. With cocktails flowing and a resident DJ, Le Boutique Bazaar has a laid back vibe, it’s perfect for chilling with a friend and soaking up the atmosphere – even if your credit card has to stay home.
Did we miss any of your favourite London sex shops? Let us know in the comments!
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